Madeline Hurst, Lead Coordinator and partner in Fern Foot Events
With a lifelong love of crafting, food, and design, (not to mention a talent for multitasking), the world of event coordination was just the challenge Madeline was looking for. After 4 years working with boutique event company WHITNEYfusion events, she moved from the Bay Area to Mendocino to get cracking on her own labor of love with Fern Foot Events, which is now in its 6th season of event bliss.
To her, the company represents a love of the outdoors, the belief that simple is beautiful, and that no matter the budget; with loving attention, an event really shines. When she’s not working on events, Madeline loves teaching yoga at her studio, Yoga Shine Mendocino, thrifting for the perfect vintage knick knack, and hanging out on the homestead in Comptche with her husband and business partner, Trevor.
A few things I’m passionate about:
LGBTQ support and rights Love and marriage are for everyone to enjoy.
Honoring traditions and creating new ones - helping you to decide what matters to you: meaningful ways to pay homage to those that came before you, as well as listening to the inner voice that tells you that you really don’t want to do a bouquet toss and maybe you don’t even want to wear a dress.
Bringing loved ones together - love is not dead and neither is marriage. It takes a village to support a long-term union, so invite those who’ve helped you get this far and whom you can count on to support you in the future.
Sharing “feed your soul” food - what does that mean to me? Supporting local growers and producers, prepared with care, served with love… and some good local wine.
Being present - Shut off the cell phone. Let the well paid, talented photographer do the work and focus on fully enjoying the moment. The day goes by faster than you can imagine, so enjoy it.
A good budget - not quite as romantic, but important in the process of planning a gathering where you’re potentially making one of your biggest financial investments to date. I want to help you stay on track to have a day that makes you both feel special, celebrates your love with the ones you love, and leaves you without the post-wedding financial hangover.
A slightly wild bouquet - in season, growing in abundance and by a local producer; fragrant the way it’s meant to be - sweet, herbal, like a recent rain, or just some good ol’ soil. Maybe a few ferns or a feather tucked in for good measure.
A great dance band or DJ or even playlist on your iPod- you know, the kind that gets everyone foot-stomping, can’t leave the dance floor.
Trevor Evans, Left Hand(ed) Man, Coordinator to the Coordinator, and partner in Fern Foot Events
Trevor is the feather to Madeline's fern and has made himself indispensable on event day. He shines in all ways with load-in, set-up, managing multiple locations, making sure every i is dotted and every t crossed, and sometimes even driving the bride to the aisle. Madeline has had some wonderful event assistants, but Trevor can't be beat with his combination of unique talents for lifting heavy things and perfectly positioning them + clipping fresh greenery to make that perfect last-minute swag for the bar + charming your grandma and wheeling her back to her car across a bumpy field. Plus, he came up with the business name;)